The Challenge of Marketing in High Competition Industries

SEO For High Competition Industries

Search Engine Optimization, or SEO, is the practice of optimizing a website domain and/or individual page in order to get it to rank high on organic search engine results. Organic results are often marketing in our industry as “free traffic”. However, in high competition industries, companies typically higher professionals to optimize their websites to rank well for high intent, high traffic keywords. Herein lies the conundrum. Now, you are paying someone, meaning the traffic is no longer “free” and there are and numerous people putting in ongoing hours to try and outrank each other and only 1 person can rank first for each keyword. At this point in the discussion, the question becomes whether or not to invest in this marketing strategy.

Final Thoughts

Yes, marketing for high competition industries is challenging and requires an investment, but in the long run, it can be invaluable. It takes patience, research, and some experimentation to get a new website ranking in one of these challenging industries, but that makes it all the more rewarding in the end.

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